Our goal in BBA in Marketing at the Polytechnic University Orlando Campus is to provide both breadth and depth in the discipline by incorporating market analysis and market segmentation, as well as understanding consumer behavior and providing superior customer value. It has been designed as a flexible program that is able to accommodate particular student interests through the courses.
Sign up for more info!The process of communicating the value of a product or service to customers for the purpose of selling that product or service is called Marketing. It can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers.
Our goal in BBA in Marketing at the Polytechnic University Orlando Campus is to provide both breadth and depth in the discipline by incorporating market analysis and market segmentation, as well as understanding consumer behavior and providing superior customer value. It has been designed as a flexible program that is able to accommodate particular student interests through the courses.
The program is built upon the fundamental concepts of management, marketing, humanistic and social sciences. This will provide the future BBA Marketing graduate a healthy self-image, a well-rounded knowledge of their role in society, the ability to communicate and to satisfy marketing needs through exchange processes and building long term relationships.
The School of Management at Polytechnic University Orlando Campus offers undergraduate instruction leading to the degree of Bachelor of Business Administration in Marketing (BBA).
The School of Management at Polytechnic University Orlando Campus is dedicated to providing students a well-rounded, technology-oriented management education that will empower them to become tomorrow’s socially responsible business leaders.
The School of Management at Polytechnic University Orlando Campus academic program objectives are:
| Outcomes | Description |
|---|---|
|
a |
Demonstrates ability to gather and analyze information related to the functional areas of accounting, marketing, finance and management for research and creative problem solving. |
|
b |
Demonstrates ability to evaluate business situation under a legal, social and economic perspective. |
|
c |
Develop the ability to manage technological change and understanding its role in the global business environment. |
|
d |
Demonstrates ability to evaluate oneself, modify behavior and understand the relevance of business ethic and social responsibility. |
|
e |
Develop the ability to integrate and apply their knowledge of the various business disciplines, to improve the decision making process. |
|
f |
Utilizes effective communication skills in ways appropriate for a variety of business situations and daily work environment. |
|
g |
Acquires the ability to conceptualize, plan, develop and apply the integration of the necessary business concepts for an effective engage in an entrepreneurial endeavor. |
|
h |
Acquires ability to utilize leadership skills, influence and support other to perform complex and ambiguous tasks as part of team. |
| ACADEMIC YEAR | ENROLLMENT |
|---|---|
| 2011-2012 | 1 |
| 2012-2013 | 1 |
| 2013-2014 | 2 |
| 2014-2015 | 2 |
| 2015-2016 | 3 |
| ACADEMIC YEAR | Degrees Awarded |
|---|---|
| 2011-2012 | 1 |
| 2012-2013 | 0 |
| 2013-2014 | 0 |
| 2014-2015 | 0 |
| General Education | 30 credits |
| Foundation | 15 credits |
| Core Courses | 27 credits |
| Academic Track | 24 credits |
| Business and Free Electives | 24 credits |
120 Total Credit Hours
Three credit-hours. Pre-requisites: NONE. The course is designed to develop basic written and oral skills. It promotes oral communication and personal expression, giving special emphasis to the development of vocabulary. By performing language functions, students acquire the basic skills of the English language.
Three credit-hours. Pre-requisites: ENGL 0100 or Placement by Admission Office. Fundamental course in language designed to provide students with grammar skills in English for listening and writing with emphasis in increasing student’s capability of developing logical thinking both in speaking and writing.
Three credit-hours. Pre-requisites: Placement Test by Admission Office. Study of basic operations on natural, whole integers, rationals, irrational numbers. Includes also fundamental properties of arithmetic, percent, ratio and elements of algebra; polynomial-basic operations; algebraic fractions; exponents and radicals and applications. A grade of “C” or better must be earned for placement in the next course.
This is a required general education course in college-level writing. Emphasis is placed on unified, coherent, and organized essay writing. Sentence and paragraph structure and writing fundamentals will also be reviewed.
This is a required general education course in college level writing and builds on the foundation of English Composition I. Further development of the students’ skills in composition, essay, communication, and research are included.
This course reviews the oral communication skills necessary for success in the student’s personal, professional and educational settings. The student will develop appropriate communication behaviors.
A survey course emphasizing world civilizations from the prehistoric period to the 18th century. Discussion traces events which have shaped our cultural history.
A chronological survey of the visual arts from pre-history to modern day. Students’ will discover the visual arts as an important social force throughout history.
In-depth, intensive study of selected topics in the area of Humanities. If different topics are studied, this course may be taken twice for credit.
A basic approach to the creative ideas, works, and accomplishments of various cultures from the areas of art, drama, music, and literature.
In this course the student will delve into the basics of literature. The creation of imaginative literature will be reviewed as well as the aesthetic value. Consideration will be given to techniques and theories with the focus on practical criticism. Several genres and literary periods will be studied
A chronological survey of music from pre-history to modern day. Students will discover music as an important social force throughout history.
A course designed for beginners to acquire proficiency in the basic skills of Spanish listening/understanding, speaking, reading, and writing. Emphasis is placed on vocabulary and pronunciations
A continuation of Elementary Spanish I, this course is designed to take the beginning Spanish speaking learner to the next level. Continued emphasis is placed on listening/understanding, speaking, reading, and writing.
A detailed introduction to the fundamental concepts of algebra. Topics include linear and quadratic equations, graphing, functions, inequalities, rational expressions, radicals, and system of equations. The course emphasizes critical thinking and problem solving skills
An introduction to computer fundamentals including information processing, operation, and usage of an operating system. Applications in word processing, electronic spreadsheets, and electronic filing systems are presented.
In-depth, intensive study of selected topics in the areas of Mathematics or Sciences. If different topics are studied, this course may be taken twice for credit
A general study of the common phenomena, concepts and principles selected from astronomy, physics and chemistry.
This course is designed to be an overview of the field of psychology. It provides a basic understanding of human behavior.
In-depth, intensive study of selected topics in the area of Social Sciences. If different topics are studied, this course may be taken twice for credit.
An overview of society with emphasis on the relationships between human culture and the individual. It looks at cultural norms, the organization of society, human behavior in groups, social institutions, and the implications of social change.
An introduction to the basic principles of financial accounting with emphasis on basic accounting procedures. Analysis of income statement procedures, computerized accounting applications and the accounting cycle are highlighted. Other topics include inventories, receivables, and cash.
A continuation of Accounting I this course emphasizes accounting theory and applications as they apply to the accounting cycle. Discussions also include plant assets, intangible assets, current and long-term liabilities.
This course deals with the distribution of goods from producer to consumer and covers such topics as market research and analysis, buying and selling, product design, pricing, promotion, transportation, competition, and the responsibilities of the marketing manager.
This course analyzes the major functions of management including planning, staffing, directing, and controlling. Emphasis is placed on learning how to manage organizations. Topics include goal setting, strategic planning, decision making, and organizational structure.
This course covers basic principles of law and their application to business problems. Topics include a discussion of legal rights and social forces; the legal relationships of government, business and society; law of contracts; personal property, bailments, sales of goods, torts and business crimes.
A study of basic economic concepts. Topics include the modern national income formation theory, economics fluctuations, money, banking monetary, and fiscal policy, economic stabilization theory and policy, the public sector, economic growth and development, and comparative economics systems.
This course is an introductory course reviewing the creation allocation and utilization of money, and the effect of monetary policy upon individuals, business, national and international economics.
A study of the principles of a database system. Surveys the methodology used in database management and analyses the software and programming of the database environment.
Introduction to the concepts of management information systems. Emphasis on system design. Analyze the organization in terms of its structure and information requirements. Identify major subsystems of the organization. Such as requirements planning, manufacturing, human resources, etc.
Focuses on the compilation, use and analysis of financial accounting as tools for management decision process, the role of the accounting manager in the enterprise, and the interpretation of financial systems; the use of costs as a tool for planning and controlling the activities of manufacturing and distributing merchandise as well as directing service enterprises. Emphasis on quantitative aspects of budgets, cost per unit, break-even point and decision process techniques.
This course focuses on the importance of understanding behavior in organizational settings and applying scientific methods to the resolution of managerial problems and the improvement of the organization.
The role of communication in the effective management of formal organizations is studied. Contemporary communication theory as well as a set of strategies and methods helpful in analyzing an organization’s ability is examined.
Current topics in the area of law, regulatory controls, and ethical issues and their effect on decision making are examined. Attention is given to developing critical thinking skills to make humane and informed choices in resolving managerial dilemmas which pose ethical or legal problems
This course studies contemporary models geared toward development of strategies, planning, and control of organizations. It focuses on strategic management and business policy as well as the decision making process to develop competitive organizations.
This course examines the aspects and activities of international business and offers insight into the importance of world trade among multinational organizations. The diversity among international markets is also examined.
Introduction to the fundamentals of descriptive and inferential statistics; procedures for the collection organization and analysis of data; frequency distributions, graphing techniques, measures of central tendency, measures of dispersion, standard deviation and probability distributions.
This course presents problems in hiring and supervising sales people. It focuses on prospective evaluation methodsof sales people, budget and control of sales. Study of incentive plans to stimulate sales. Study of sales and retail functions for a business. Considerations of problems that may arise in sales and retail for small and large organizations, operation control, design of facilities and new strategies developed in the retail business.
This course focuses on the study of techniques and practices used in creating, developing and implementing new products in the market. The product life cycle and marketing strategies that can be used in each stage is analyzed.Case study of real products and projections of future products.
This course teaches existing techniques and skills used in advertising. It focuses in the more effective way to develop an advertising plan to reach the objectives. It shows how advertising is applied to products, service, manufacturers or retail business and profit and non-profit organizations. It analyzes the advertising media and new techniques in Internet.
This course studies public affairs as a professional activity for business promotion in terms of the different groups that can influence a business. It focuses on the techniques and skills for the evaluation of advertising outcomes, public image and relations with communication media. How to maintain a good image before the consumers and how to conceptualize the business and its products in terms of quality and service
Study the research activity in the marketing field, data collection analysis and methods. Emphasize marketing quantitative techniques, computers role in marketing research, control and evaluation of the marketing function
The Marketing Project course is oriented to integrate the knowledge and skills that student obtain in marketing area. The student will be using his presentation, research, creative and organization skills. The marketing project must be assigned by the professor in two principal aspects: First, make a research project creating a marketing plan for a professor theme. Second, the student can work in a company in marketing area (not sales). A written paper is required.
