The Business Fundamentals microcredential is designed for students and professionals seeking to acquire foundational knowledge in the core areas of business. Through four key courses: Introduction to Management, Marketing, Finance, and Principles of Entrepreneurship, you will gain a comprehensive understanding of how organizations operate and develop practical skills you can apply from day one.

This program offers flexible, short, and competency-based training, ideal for those looking to advance their professional development or take their first steps into entrepreneurship.

The Business Fundamentals microcredential is structured with a flexible curriculum sequence that enables students to adapt their learning pathway to individual needs and objectives. As the four courses included in the program do not require prerequisites, there is no prescribed order for enrollment. Students may complete the courses concurrently within a single term, pursue them sequentially one at a time, or follow any arrangement that best suits their academic plan. This design affords participants the autonomy to begin with any course, whether in Entrepreneurship, Finance, Marketing, or Management, and to progress at their own pace. The absence of a rigid sequence enhances accessibility for learners with diverse backgrounds and ensures that the program remains adaptable to varying schedules and professional aspirations.

*Enrollment in the microcredential requires participants to have successfully completed a high school diploma or its equivalent.

ENTR 1010 – Principles of Entrepreneurship         

This course introduces students to the principles and practices of entrepreneurship, offering a foundation for understanding the entrepreneurial process in both local and global contexts. It emphasizes the role of entrepreneurs in fostering innovation, economic growth, and societal value creation. Students will develop the knowledge and skills to identify opportunities, design creative solutions, and transform ideas into viable ventures. Key topics include opportunity recognition, resource mobilization, business planning, financing, marketing, and operations.

FINA 2010 – Finance

This course introduces the principles of financial management and their role in business decision-making. Core topics include financial statement analysis, time value of money, capital budgeting, risk and return, cost of capital, and financial planning. Students will develop analytical skills to assess a firm’s financial condition, forecast performance, and make informed decisions on investment, financing, and dividend policies. The course also emphasizes risk management and the influence of financial markets and institutions on corporate decisions.

MARK 1010 – Marketing

This course offers an overview of the foundations of marketing within contemporary business management. Emphasizing a customer-focused strategic approach, it examines the planning, implementation, and evaluation of marketing strategies in light of competition, global trends, ethics, and social responsibility. Students will explore research tools and information systems for market analysis, as well as criteria for segmenting and evaluating target audiences. Topics include consumer behavior, organizational markets, and the impact of digitalization and social media on marketing practices.

MGMT 1010 – Introduction to Management

This course introduces students to the dynamics of management within today’s complex and evolving work environment. It emphasizes competition, diversity, information technology, and decision-making, while also covering the historical foundations of management, key theories, and techniques. Topics include global forces, ethics and social responsibility, strategic management, entrepreneurship, organizational design, human resources, and leadership in fostering innovation. Core functions such as planning, organizing, leading, and controlling are also addressed.

The School Business Administration faculty, responsible for the Business Fundamentals microcredential, is composed of highly qualified academics and practitioners who bring together a solid combination of scholarly expertise, professional experience, and innovative teaching practices. Collectively, the team holds doctoral and master’s degrees in areas such as Business Administration, International Commerce, Marketing, Management, Finance, and Accounting. Their expertise encompasses organizational leadership, innovation ecosystems, and contemporary global business dynamics.

In addition to their academic credentials, the faculty bring extensive professional backgrounds across diverse industries. Several professors are seasoned entrepreneurs or have served in executive and managerial roles, providing students with first-hand perspectives on the challenges of decision-making, strategy execution, and market competition. Their engagement in professional associations, innovation networks, and economic development initiatives ensures that each course’s contents remain aligned with real-world dynamics.

The team is dedicated to fostering experiential and student-centered learning, using case studies, simulations, and business labs to bridge theory with practice. Their blend of scholarly rigor and industry insight ensures that participants in the microcredential acquire not only the foundational knowledge in marketing, management, entrepreneurship, and finance, but also the critical thinking skills and practical competencies required to succeed in today’s evolving business environment.

With this microcredential, you will enhance your professional profile and expand your opportunities across various sectors. Career opportunities include:

• Administrative and support roles in public and private organizations
• Positions in marketing, sales, and customer service
• Assistant roles in finance and business management
• Founder or collaborator in entrepreneurial ventures

Additionally, you will expand your professional network by connecting with students, faculty, and business professionals, enhancing your career development and future opportunities.

The School of Business Administration is located on the 2^nd floor, Pabellones Building, San Juan Campus. Office hours are Monday through Thursday from 9:00 am to 6:00 pm and Friday from 8:00 am to 2:00 pm.

Phone: (787) 622-8000 x-404

School Administrative Assistant

Janice Sanchez Irizarry

Phone: x-404

E-mail: jasanchez@pupr.edu

Dean, School of Business Administration

Dr. Enrique Muñoz

Phone: x-404

E-mail: emunoz@pupr.edu

FOR FURTHER INFORMATION REGARDING THE ADMISSION PROCESS, PLEASE CONTACT:

admisiones@pupr.edu 

(787) 622-8000 x-106.